ALTERNATIVE PROTEINS COUNCIL
The Alternative Proteins Council (APC), founded in March 2021, is the peak representative body for Australia and New Zealand’s alternative proteins sector – spanning the manufacture of proteins using plants, precision fermentation and cell cultivating technologies.
The APC provides a collective voice for the sector, and a platform to discuss shared issues and opportunities. The Council works to ensure the voice of the sector remains unified and impactful on key issues.
The APC engages at a national level on policy issues, enabling the sector’s shared vision and to serve consumers who enjoy alternative protein products.
The APC operates as a Managed Forum under the auspices of the Australian Industry Group (Ai Group), a peak industry association which has been operating for 150 years.
Terms of Reference
The Alternative Proteins Council (APC) provides a leadership role for the emerging alternative proteins sector and consultative forum for members in relation to state, national or international policy and regulatory matters. The Council ensures that the interests of the Australian and New Zealand complementary meat alternative, dairy alternative and cellular agriculture sectors are appropriately represented and that the collective voice of the sectors remains strong on areas of mutual interest. Download the Alternative Proteins Council Terms of Reference.
MEMBERSHIP
Members of the Alternative Proteins Council include:
LATEST COMMUNIQUES
Plant-Based Meat Alternatives Sold in Australia – A Comparative Analysis of Product Labels 2021 vs 2024
The plant-based meat alternatives category in Australia has grown to include a wide variety of products available in grocery chains nationwide. The Alternative Proteins Council (APC) conducted a 2024 retail audit to assess changes in front-of-pack labelling practices.
Media Release – Vow breaking new ground
The Alternative Proteins Council (APC) congratulates Vow Group on its application, to the Australia New Zealand food regulatory agency, which seeks to approve cultured quail. Vow's...
APC releases first industry guidelines for labelling
The Alternative Proteins Council (APC) is pleased to release the first Industry Guidelines for the Labelling of Plant-Based Meat Alternative Products in Australia and New Zealand. As a...